Stop Posting, Start Clarifying: Social Media that Actually Supports your Design Business
Mercer Island Community Center
8236 SE 24th Street, Mercer Island 98040
$75 APLDWA members
$50 APLDWA student members
$95 non-members
Shanelle Rabichev. Photo: Kristen Harris
Join Seattle-based garden designer and content creator, Shanelle Rabichev, as she presents a clear, repeatable approach that reframes social media as a practical tool that supports a landscape design business. This approach helps landscape designers attract better-fit clients, reduce marketing overwhelm, and get more value from the content they already create.
Using a real garden design business as a case study, Shanelle will show how clear messaging, education, and process-based content helps potential clients understand your value faster. By the end of the workshop, attendees will understand why they are posting, what types of content support their design business, and how to build a sustainable system that aligns with their voice and values. You’ll leave with clarity around what to share without chasing trends, how to use social media, blogging, and email together to support long-term growth—all without burning out or posting every day.
Lunch and refreshments will be provided. APLD CEUs pending.
Shanelle Rabichev is a Seattle-based garden designer and content creator with over 10 years of experience creating naturalistic landscapes that feel like they’ve always belonged. Her first career was in advertising. She earned her business degree from the University of Washington and spent 20+ years building some of the biggest beauty and CPG brands, including Ziploc, Glade, Hefty, and Method.
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Refund Policy - In the event that APLDWA has to cancel any APLDWA sponsored event for any reason, we will provide, upon request, refunds to the maximum extent possible. Attendee refunds will be available, upon request, if the cancellation is made no later than 7 days in advance of the event.