Based on positive member feedback on the 2018 mini-symposium program format, we have planned 5 programs for 2019. Each of these will be 4-6 hours in length which allows for a deep dive into the subject matter, and ample time for networking and Chapter business. We will continue to address issues related to professional growth, design exposure, national certification and business/legislative advocacy. Be sure to share your thoughts and ideas with the Program Committee!

November Event

Marketing Tactics That Produce Real Results

Where do you see your business one year from now? Do you have a focused marketing strategy to get there? How do you target your desired clientele and grow your business?

Dr. Mathew Isaac, Associate Professor of Marketing at Seattle University will lead you through these questions and help you create a positioning statement and evaluate marketing tactics, including standard pricing options, referral strategies, temporary price promotions, pipeline management, search engine optimization, and social media usage.

Dr. Isaac is an Associate Professor of Marketing and holder of the Genevieve Albers Professorship in the Albers School of Business and Economics at Seattle University, where he teaches Marketing Strategy, Brand Management, and Sales Management. Dr. Isaac’s research focuses on consumer judgment and decision-making, specifically examining how contextual and motivational factors influence product evaluations and purchase intentions. In addition to being a guest speaker on marketing and sales topics, Dr. Isaac frequently consults with corporate clients on a range of issues such as increasing marketing and sales effectiveness, crafting strategic communications, measuring satisfaction, and understanding buyer decision biases.

The next session is an information-packed 30 minute presentation in which you’ll learn how to leverage the same five marketing moments that Rebecca West used to go from a no-degree, no-experience novice interior designer to a successful business woman. She’ll share how she turned a bad 2-star Yelp review into an opportunity to get more and better clients (you don’t have to fear bad reviews!), how she got her first clients with zero-pressure sales, how she got the most out of her two year membership in BNI, and more. This practical, case-study style presentation promises to give you gems you can put into practice right away so you too can have a Seriously Happy design business!

Award winning design psychology coach and author Rebecca West and her interior design team at Seriously Happy Homes is on a mission to help folks create their happy place. She doesn’t care if anyone ever buys a new sofa, she just cares that their home works for them. Rebecca serves on the board of the Heritage Design School and is a SCORE small business mentor. She’s been seen at Town Hall Seattle and Ignite Seattle, on New Day Northwest and Seattle Refined, in Live Happy, Success, and Seattle Magazines, and was a featured expert at the Happy Child summit. You can find her book Happy Starts at Home on Amazon, and you can be friends with her on Instagram @happyseriously. She can’t resist a cat video or a costume party, and has a weakness for Scotch Whiskey, Taco Bell, and Oreos.

This is followed by a panel discussion / Q&A session with experienced entrepreneurs from our local building and construction industry. What has worked for them and what hasn’t? Where do they focus their time and resources for marketing their own companies? Are there any unconventional strategies that have been particularly successful?

Hors d'oeuvres, salads and pizza will be served.

CEUs for APLD, ASLA and WSNLA are pending.

Members + one guest: $75 each
Non-members: $100 each
Students: $50 each (limited to 10 seats)

Registration opens soon. Watch this space for more details!

Questions - contact Lara Vyas at naturalgreenscapes@live.com