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APLDWA December Event
'Tis the season and let's celebrate it together. We look forward to seeing you (guests welcome) for our
Sunday, December 8th from 5-8 pm
Please Save the Date!
Generously hosted by:
3315 S. 116th St #109
Tukwila, WA 98168
This is a Potluck. Please bring a non-dessert dish (with serving utensil) to share. K2 Stone will be providing the dessert. We will have wine, beer and non-alcoholic beverages for you to enjoy.
As we've done previously, let's show our holiday designer spirit by giving back. This year our scholarship will go to a worthy student in the Environmental Horticulture program at the Lake Washington Institute of Technology. Please bring a check payable to APLDWA.
This celebration is free to APLDWA members and their guests. Looking forward to seeing everyone!
Please register by December 5th
MARKETING SUCCESS: Methods & Tactics That Produce REAL Results
Date: Tuesday, January 7th 4:00 pm to 8:00 pm
Venue: NHS Hall - Center for Urban Horticulture
3501 NE 41st St, Seattle, WA 98105
Where do you see your business one year from now? Do you have a focused marketing strategy to get there? How do you target your desired clientele and grow your business?
Dr. Mathew Isaac, Associate Professor of Marketing at Seattle University will lead you through these questions and help you create a positioning statement and evaluate marketing tactics, including standard pricing options, referral strategies, temporary price promotions, pipeline management, search engine optimization, and social media usage.
Dr. Isaac is an Associate Professor of Marketing and holder of the Genevieve Albers Professorship in the Albers School of Business and Economics at Seattle University, where he teaches Marketing Strategy, Brand Management, and Sales Management. Dr. Isaac's research focuses on consumer judgment and decision-making, specifically examining how contextual and motivational factors influence product evaluations and purchase intentions. In addition to being a guest speaker on marketing and sales topics, Dr. Isaac frequently consults with corporate clients on a range of issues such as increasing marketing and sales effectiveness, crafting strategic communications, measuring satisfaction, and understanding buyer decision biases.
The next session is an information-packed 30 minute presentation in which you'll learn how to leverage the same five marketing moments tha Rebecca West used to go from a no-degree, no-experience novice interior designer to a successful business woman. She'll share how she turned a bad 2-star Yelp review into an opportunity to get more and better clients (you don't have to fear bad reviews!), how she got her first clients with zero-pressure sales, how she got the most out of her two year membership in BNI, and more. This practical, case-study style presentation promises to give you gems you can put into practice right away so you too can have a Seriously Happy design business!
Award winning design psychology coach and author Rebecca West and her interior design team at Seriously Happy Homes is on a mission to help folks create their happy place. She doesn't care if anyone ever buys a new sofa, she just cares that their home works for them. Rebecca serves on the board of the Heritage Design School and is a SCORE small business mentor. She's been seen at Town Hall Seattle and Ignite Seattle, on New Day Northwest and Seattle Refined, in Live Happy, Success, and Seattle Magazines, and was a featured expert at the Happy Child summit. You can find her book Happy Starts at Home on Amazon, and you can be friends with her on Instagram @happyseriously. She can't resist a cat video or a costume party, and has a weakness for Scotch Whiskey, Taco Bell, and Oreos.
This is followed by a panel discussion / Q&A session with experienced entrepreneurs from our local building and construction industry. What has worked for them and what hasn't? Where do they focus their time and resources for marketing their own companies? Are there any unconventional strategies that have been particularly successful?
Rebecca West will join our panel discussion as well. Here are the rest of our panelists -
Rachel has worked in Real Estate for over 15 years with both international clients moving new to the area and Seattle/Eastside clients looking to make a move locally. Prior to moving to Seattle from the UK, she worked in fast moving consumer goods marketing as a New Business Director for M&M/Mars - the candy people! She uses smart marketing techniques to sell her listings. Her strengths include in-depth understanding of the local market, ruthless attention to detail and strict follow through on her commitments. Learn more here: rachelbradley.coldwellbankerbain.com
Stefan grew up in the family landscape business, beginning his training at the young age of 12 with his Father, Brian (Owner of Sunset Landscape & Design). What started as a way to simply earn some extra spending money developed over time into a passion to create works of art through stone. In 2005, Stefan founded Simply Rocks and has spent the past 14 years developing Simply Rocks to become a full-service rock yard.
Their mission – "provide people with plants and rocks they need to make the world a more beautiful place." The focus is on ‘you' the customer and they take pride in their personalized service; always going the extra mile in order to build valuable relationships. Learn more here: simply-rocks.com
Laura is owner of Gardenworkz, a landscape design firm in Redmond, WA. She is a graduate of SSCC's Horticulture/Design Build program and a Certified Professional Horticulturist through WSNLA. Laura is a firm believer in solid collaborative partnerships with other industry professionals. Her business has grown by her ability to unearth a property's opportunity to fulfill the client's desires, and by her great customer service right from design development through construction. She is not only a creative designer but an effective owner advocate and representative during construction for her projects. Learn more here: gardenworkzdesigns.com
Micheline is co-owner of Palmer Residential, a home remodeling company, founded on the core values of integrity, effective communication and high quality craftmanship. Their mission states "Guided by our passion for intentional communication, lifelong learning and serving others; we will build our community, one conversation, one project, one individual, one family, one home at a time." In 2016 Micheline was the President at WBO, a women's business group in Seattle. Her passion is being around people and working with her employees, her clients, and the community. Learn more here: palmerresidential.com
Mark Gile is the co-owner of In Harmony Sustainable Landscapes.
Out of his life-long passion for protecting the environment, Mark Gile and Ladd Smith founded In Harmony Sustainable Landscapes in 1994, a provider of organic based landscape design, build and horticulture services. In Harmony is a King County 5-Star Enviro Star business with a mission of building a healthier planet one landscape at a time. Learn more here: inharmony.com
Hors d'oeuvres, salads and pizza will be served. 3 CEUs for APLD and WSNLA.
Members: $75 each, Non-members: $100 each
APLDWA Members can take advantage of our Early Bird Special and save $10 by signing up on Monday, December 9th!
Students: $50 each (limited to 10 seats)
Members of WSNLA, WALP get our member pricing of $75
Questions - contact Lara Vyas at email@example.com
APLDWA members: take advantage of the Early Bird registration discount! If you register before Tuesday morning you'll get a $10 discount.
You will NOT be registered for this event unless you pay at PayPal AND register for the event.
This is a two-step process. To register for this event please make your payment via PayPal first, then you will be forwarded to our registration page.